Newl&Potter worked closely with London Clubs International on every level of the brand identity for this unique and historic members club.
First opened in 1827 Fifty St. James’s, took gambling out of the private houses and back streets and turned it into a grand luxe pastime. Today the same exacting aesthetic values and high standards of service apply in a venue that offers a spectacular gaming room, four floors of sophisticated,
upscale bars and restaurants and a
club lounge.
Starting with the main venue logo, Newl&Potter created
a complete and consistent graphics package to work across each area of the brand. This included the following items:
- Individual bar, restaurants and club identities
- Internal and external signage
- Corporate brochure and stationery
- Event invitations
- Newsletters
- Menus
- Advertising
