NEW: Salvatore’s at the Playboy Club London
Renowned mixologist, Salvatore Calabrese, known as the 'Maestro', will be opening Salvatore's at the Playboy Club London. Having designed his identity Newl&Potter are creating all his print collateral for the new venture.
NEW: Rendezvous Casino
The Rendezvous Casino in London’s Mayfair is still trading as it undergoes its exciting transformation into the Playboy Club. Newl&Potter have designed and produced the striking hoarding for this transition period, informing members that despite its looks, the casino is still open.
NEW: Food Freshness Technology
Food Freshness Technology has developed a range of market changing products that help to sustain the world's fresh food supply for the developed and developing worlds. These products enhance taste and quality, help increase productivity, reduce supply chain costs and offer significant environmental benefits over existing technologies. Newl&Potter have designed their identity creating a mark that contrasts organic shapes and colours with contemporary styling.
NEW: Earl of Sandwich Marketing Collateral
With franchises throughout the USA and in Disneyland Paris, the World’s Greatest Hot Sandwich® is coming to the UK. Earl of Sandwich is opening its first UK franchise in Ludgate Hill near St. Paul’s Cathedral in London. Newl&Potter have designed the marketing collateral for this opening.
NEW: Greenspun Fabric From Plastic Bottles
Greenpac develop innovative environmental product and packaging solutions that preserve the natural resources of the planet. One of their technologies is Greenspun a fabric created from 100% recycled plastic bottles, crushed and processed back into yarn to create the fabric. Newl&Potter have devised a logo to help sell in the fabric to fashion retailers. The logo appears on labeling, ticketing and packaging.
NEW: Norton & Townsend Suit Promotion
Newl&Potter have designed and produced the latest direct mail and emarketing campaign for Norton & Townsend, the bespoke tailoring firm in Spitalfields, London.
NEW: Planet Hollywood - Private Venue Brochure
Following the success of Sylvester Stallone’s The Expendables premiere after party at Planet Hollywood, Newl&Potter have designed the private event pack for the venue. The design and production of their stand for the Confex exhibition at Earls Court has recently been completed.
NEW: Next Womenswear Denim In-Store Display
Newl&Potter have designed Next’s very own bespoke paisley for use in the in-store display graphics for the womenswear denim offer. The pattern was painstakingly hand-drawn and will feature in large format display panels throughout Next stores.
NEW: Webheads Identity
After 16 successful years of web design, Webheads needed a change of image so asked Newl&Potter to re-design their identity.
NEW: Mercanta Coffee Hunters T-Shirt
Mercanta asked Newl&Potter to design a t-shirt for their North American operation’s trade activity. The brief was to communicate their integral involvement in the coffee making process. It got its first airing at the Specialty Coffee Association of America’s 10th Annual Roasters Guild Retreat.
NEW: Next Mens Holiday Shop In-Store Display
Using a montage of surf inspired retro imagery and typography Newl&Potter have created the in-store display graphics to signify the menswear holiday shop area within Next stores.
NEW: Joie de Vivre Identity
Newl&Potter have designed the logo for marketing consultancy Joie de Vivre.
NEW: Leading Edge Sport Identity and Promotions
Leading Edge Sport specialises in providing a first class athlete management, events and corporate hospitality service. Newl&Potter have designed their logo and promotional material.
Planet Hollywood Re-launch
Planet Hollywood has re-branded and opened its new state-of-the-art restaurant in London’s vibrant Haymarket district. Newl&Potter have implemented the new identity across all display, signage, restaurant collateral and marketing material. We have also designed all the launch advertising and promotions, culminating in invitations for the launch party - a joint celebration with Jason Statham.
Ignite Group Brochure
Ignite Group operates high quality brands of bars, clubs and restaurants in London. Their brands include Eclipse, Boujis, Cocoon and Bumpkin. Newl&Potter have designed a corporate sales brochure to showcase each of the brands.
John Lewis Menswear Identity
Continuing our relationship with the John Lewis fashion team, Newl&Potter have re-designed the identity of their own brand menswear range and implemented it across all areas of casual and formal garment branding and packaging.
Mercanta Coffee Hunters Ad Campaign
Mercanta Coffee Hunters supply fine coffees to Specialty Coffee roasters in more than 20 countries. They have asked Newl&Potter to create a print campaign that can be run across North America, Europe & Australasia.
St. George’s Happy® T-Shirts - Let’s Sport a Smile
Newl&Potter have designed the quintessential England supporter’s t-shirt. Cleverly tweaking the national emblem of the St. George’s Cross, the St.George’s Happy® design offers a new take on flying the flag. To buy the T-shirt and for further information, please visit: www.stgeorgeshappy.co.uk
Next Ethical Trading Logo
High street retailer Next have long had an energetic involvement in the Ethical Trading Initiative. They asked Newl&Potter to design a logo they could use to communicate and reinforce this activity across all company media - from till receipt
to website.
Next Personal Shopper Identity
Newl&Potter have designed the identity for Next’s ‘Personal Shopper’ - an in-store advisory service to give you the star treatment when shopping. The project involved the creation of the logo as well as point of sale and display material.
MANCH235TER Casino Summer Promotions
With summer here, Newl&Potter have completed the marketing material for the MANCH235STER casino’s summer activities. This series of flyers and invitations promote customer offers from cinema meal deals to free cocktails, often in Cantonese as well as English.
Alea Casino Glasgow External Signage
Newl&Potter were briefed by the marketing team of the Alea casino in Glasgow to increase the club’s visual impact within the retail park where they’re situated. An external signage package was put together comprising large-scale window graphics, column wraps and floor decals.
Casino at the Empire 2nd Birthday
To help celebrate the 2nd Birthday of the Casino at the Empire in London’s Leicester Square, Newl&Potter designed and produced special party invitations, birthday cards and a roulette tournament promotion.
John Lewis Basic Deluxe
John Lewis has launched an exclusively online womenswear collection - ‘Basic Deluxe’ and Newl&Potter were appointed to create its identity. The brief comprised the range name, logo, garment branding, packaging and copywriting.
